The Perfect Landing Page: Basic Elements of a Landing Page for Online Reputation Management

A landing page is the first page that you see when you enter a website. Online reputation management firms know just how far first impressions can go. This is why so much time needs to be put into making the perfect landing page. The customer needs to like what they see, or they might close the site and move on to the next result.

Reputation management companies pay close attention to the elements of their landing pages and how they are used. They also perform tests on specific elements to see if it has an effect on conversions. This is called A/B testing. Basically, you have two of the same website with one changed element. The results show you which one performs better and which one you should use.

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The headline is one of the first things people see on a landing page. The headline should either make the visitor curious or meet their expectations. If the title makes them curious, they’ll want to continue looking through their website. If the website headline is clear and concise, the customer will know that they found exactly what they were looking for.

The Fold

In web design, the fold refers to the portion of the screen that is visible without scrolling. The fold is the imaginary line between the visible part and the part that requires scrolling to see. Online reputation management specialists will typically place their call to action above the fold. Placing the call to action above the fold ensures that the user will see it. Only the most important and captivating content should be found above the fold.


Using images on a landing page makes it look good. Sometimes images can get a message across more effectively than text would. Online reputation managements firms have marked that visitors have a tendency to engage with images more. Researchers found that people are 80% more likely to read an article if it is paired with a nice visual. Choosing a picture that represents your content well can make all the difference.

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Support and Credibility

This element of the landing page is about giving the visitor a sense of trust. This can be earned through showing customer reviews, having social icons and having quality or security certifications. If your website looks sketchy in any way, it could have a negative impact on your ranking on Google.

About the Company

At, they use the most current search engine optimization techniques to help their customers have a positive online reputation. They are a reputation management company based in New York. New York is filled with businesses and workers making it a hotspot for online reputation management.

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