When you are thinking about how to make the most of your Shopify design one of the things that you may be thinking about is your landing page of your store. This is very important as, if you have perfected your Shopify SEO technique, you should find that people are being sent to this page on a regular basis. The way they interact with this page is vital, and these tips will help you to ensure that you make the most of every single customer who manages to find their way to your page.
Make Sure Navigation Is Simple
When your users get to your landing page, they want to be able to get to where they need to be as easily as they possibly can. With this being the case, you need to ensure that the next step is obvious and that any buttons and options are clear to see. It is unlikely that your customers would be happy about having to contact customer support to ask what should be a very simple question.
Remember That Your Product Image Is Vital
First impressions can mean a lot, and your product image is the very first thing that your customers will see when they are deciding whether they would like to buy something from you or not. With this being the case, you should make sure that your product looks at its best – without being misleading – and you should find that this helps when it comes to securing more sales in the future.
Provide Live Support Where Possible
If your customers need anything during the buying process, they may not want to sit around and wait for three working days for an email, which is the service that many eCommerce stores currently offer. With this being the case, adding a live support agent to your landing page can be a great help, as your customer will be able to ask anything that they like, knowing that the information that they are looking for is only a few seconds away. Adding a service like this can really help you to get the edge over your competitors.
Display Any Badges That You Have Earned
Being able to build up trust between yourself and your customers is vital, and they need to be able to feel as though they can trust you right from when they click onto your website at the beginning of the process. If you have been awarded any badges or certifications, it is great to display these so that your customers can see them clearly, as it is a good way to show that you are trustworthy.
Generally, it is vital that you do the best that you can to make the most of the landing page on your Shopify store. That page has the ability to make a huge difference between success and failure when it comes to sales, and for that reason, it is well within your interests to make sure that it is as effective as possible.